NEWS: Frater quits Inchcape for role at Mazda importer

MCL, the importer of Mazda and Kia Cars in the UK, has appointed Peter Frater group head of public relations.

MCL, the importer of Mazda and Kia Cars in the UK, has appointed Peter

Frater group head of public relations.



Frater joined Tunbridge Wells-based MCL last month from Inchcape Motors

International, a division of the marketing and services giant Inchcape.

As IMI PR director, Frater’s responsibilities included internal

communications, media relations and PR.



At MCL, Frater will report directly to managing director David Heslop.

His appointment is part of a bid to upgrade the PR function, which was

formerly part of MCL’s marketing department.



Frater, who envisages that future public relations activity will be run

largely in-house, said he aims to return MCL’s PR function to the‘high

level it used to enjoy’. At MCL, he is supported by press and PR manager

Graeme Fudge and PR consultant Frank Page,



During his nine years with the Inchcape group, which owns 40 per cent of

MCL, Frater worked on such brands as Alfa Romeo, Daihatsu and the

Chrysler Jeep. Before joining Inchcape he wrote for national motoring

magazines and regional newspapers.



Frater’s responsibilities at IMI are being handled by Inchcape’s group

corporate affairs department, headed by Paul Barber. Barber said

Inchcape was reviewing whether the role would continue to be carried out

by his department.



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