The agency is tasked with targeted health professionals to promote its Athena Pelvic Floor Exerciser, as a non-surgical solution to perfecting pelvic health.
Nobull will also use social media to raise awareness of pelvic health as a common issue.
‘By targeting health professionals directly, we hope to aid in breaking down the barriers, ensuring that women are made aware of the options available to them both from their GPs, midwives, friends, family, online and from their favourite magazines,' said Nobull director Anne-marie Payne.
The Athena Pelvic Floor Exerciser is a cordless, lip-stick sized device that performs intensive pelvic exercises using a gentle electrical pulse that stimulates the muscle to contract and relax over a 15-minute period.
