NEWS: Disney deal marks a first for Key Communications

Key Communications has signed a media relations contract with Walt Disney Consumer Products.

Key Communications has signed a media relations contract with Walt

Disney Consumer Products.



Key won the account, to handle UK media relations for major events, in a

competitive three-way pitch. The first highlighted event will be this

year’s Children’s Summit, organised by Disney Publications and UNESCO,

the United Nations Educational, Scientific and Cultural Organisation.



The agency will promote the May Disneyland Paris event during a five-

month campaign, aimed at educational and children’s media and the

regional press. The agency-signing marks the first time that PR support

for the Children’s Summit has been handled by a UK outfit.



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