Sara Linney, PR manager for National Lottery operator Camelot, is
leaving to return to public relations consultancy.
Linney, previously marketing manager for UK Charity Lotteries and an
account manager at Lynne Franks before that, joined Camelot in August
1994, just three months before the National Lottery was launched.
Based within the marketing department - rather than Camelot’s public
affairs unit headed by director of communications David Rigg - Linney
heads a six-strong public relations team handling consumer PR for the
Lottery, instant scratch cards and winners.
Linney, who leaves at the end of March, insisted that the parting was
entirely amicable. ‘I’m leaving to find new challenges,’ she said. ‘I
have been here for 18 months and it’s been a very busy and rewarding
time, but I would like to try my hand at something new.’
Although she declined to give much detail about her future plans, Linney
told PR Week that she intended to set up her own public relations
consultancy or build up a separate PR division of an existing
‘Starting up my own agency would be very exciting,’ she added. ‘And
because I’ve worked in an agency and in-house I think I can offer
clients a unique combination of experience.’
Linney’s departure is unlikely to affect Camelot’s relationship with
Harrison Cowley which handles local publicity for eight out of Camelot’s
ten regional offices.