NEWS: Three jobs go following sale of Geest banana business

Food company Geest has slashed its five-strong in-house PR department to two staff following the sale of its banana interests last month.

Food company Geest has slashed its five-strong in-house PR department to

two staff following the sale of its banana interests last month.



Last week the company’s board decided to axe three posts within the

Spalding-based department which had previously handled internal

communications and corporate and financial PR for all of Geest’s

prepared food and banana businesses.



The most senior member to leave is director of corporate affairs Clare

Wenner. Previously a director of lobbyist GJW and a civil servant at the

Ministry of Agriculture, Fisheries and Food before that, Wenner has run

Geest’s corporate affairs department for the last four years.



A key task for Wenner and her two assistants was to lobby on behalf of

Geest and other Caribbean banana exporters on the vexed issue of the

EU’s preferential trade arrangements with banana exporters from former

British and French colonies.



However, since the pounds 148 million acquisition of Geest’s banana

business by Fyffes and the Windward Islands Banana Development Company

in January, the need for such a sizeable in-house lobbying team has

largely disappeared.



Wenner, who will leave the company within the next few weeks, said she

had no immediate plans but would ‘take a view’ on the agency and in-

house market.



PR for Geest’s remaining pizza, salads and sauce interests will be

handled by corporate affairs manager Vicky Elyard.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in