NEWS: Sainsbury’s looks at homecare PR unit

Retail giant Sainsbury’s is understood to be planning an in-house PR division to cover its two DIY chains Homebase and Texas.

Retail giant Sainsbury’s is understood to be planning an in-house PR

division to cover its two DIY chains Homebase and Texas.



Tim Johns, Sainsbury’s senior manager, corporate issues, is believed to

be moving over to head the new department according to industry sources.



Johns would not confirm the move, saying only that an in-house function

for the DIY duo ‘may have been covered’ in Sainsbury’s recent review of

its group-wide communications function.



Neither Texas, which was acquired by Sainsbury’s in January 1995, nor

Homebase currently have dedicated PR departments, however both use

Camron PR.



Homebase is thought to have signed up with the agency earlier this year

while Texas has used it for several years.



The group communications review at Sainsbury’s has also spawned a new

head of press office. Diane Lamb, an ex-consumer PR head, moves into the

spot left vacant in November when Michelle Lewis left to return to New

Zealand. A successor to Lamb, who has been with Sainsbury’s for around

six years, has not yet been announced.



Tim Johns said actions from the completed review, which covered PR,

internal communications and community and sponsorship, would be rolled

out on a ‘domino’ basis.



‘We are looking at one department at a time,’ said Johns. ‘The press

office has come first and the others will now follow. There will be a

number of changes, including bringing some people in from outside and

moving others around internally.’



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