NEWS: McCann Erickson eyes up London PR agencies

McCann Erickson is to launch a double-pronged assault on London PR. Ad agency McCann Erickson, London confirmed this week it is looking to buy a PR agency even as Bristol-based McCann Erickson PR, part of the McCann Erickson UK regional network, put the final touches to plans for a new London office.

McCann Erickson is to launch a double-pronged assault on London PR. Ad

agency McCann Erickson, London confirmed this week it is looking to buy

a PR agency even as Bristol-based McCann Erickson PR, part of the McCann

Erickson UK regional network, put the final touches to plans for a new

London office.



David Longman, director of marketing at McCann Erickson, London said he

had talked to two PR agencies about a potential tie-up in the form of a

full or partial acquisition.



Meanwhile Ron Dyson, managing director of the McCann Erickson PR in

Bristol and driving force behind the London launch, said it had already

landed one client. The office would be autonomous from the London ad

agency, he said. ‘It is important that PR is seen to be a stand alone

discipline,’ he told PR Week.



Headed by David Wilford, the London launch will be the fifth PR agency

to open under the auspices of McCann Erickson UK.



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