NEWS: Unisys review looks at unifying European PR

Unisys, the US-based computer giant, is reviewing its European PR capability as it attempts to reposition itself as a comprehensive provider of computer services.

Unisys, the US-based computer giant, is reviewing its European PR

capability as it attempts to reposition itself as a comprehensive

provider of computer services.



The company, which operates in 16 countries across the continent, has no

single pan-European agency or co-ordinated network of consultancies.

Instead, it has eight separate agencies providing support in local

markets with the bulk of the work handled by Bogard Communications in

the UK.



Bogard has held the estimated pounds 80,000 account for four years with

a comprehensive brief including relations with the national business,

trade and technical press, sponsorship projects and events management.



Last October Unisys announced it would split into three operating

divisions. The company hopes the creation of computer hardware,

consulting and support divisions will help shed its traditional image as

a mainframe maker.



Unisys director of corporate communications Martin Sexton stressed that

the review was still in its early stages.



‘We are currently considering whether it is appropriate for us to put in

place a network throughout Europe,’ he said.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in