Unisys, the US-based computer giant, is reviewing its European PR
capability as it attempts to reposition itself as a comprehensive
provider of computer services.
The company, which operates in 16 countries across the continent, has no
single pan-European agency or co-ordinated network of consultancies.
Instead, it has eight separate agencies providing support in local
markets with the bulk of the work handled by Bogard Communications in
Bogard has held the estimated pounds 80,000 account for four years with
a comprehensive brief including relations with the national business,
trade and technical press, sponsorship projects and events management.
Last October Unisys announced it would split into three operating
divisions. The company hopes the creation of computer hardware,
consulting and support divisions will help shed its traditional image as
a mainframe maker.
Unisys director of corporate communications Martin Sexton stressed that
the review was still in its early stages.
‘We are currently considering whether it is appropriate for us to put in
place a network throughout Europe,’ he said.