NEWS: Lexis beats three to land AT&T account

Global telecommunications giant AT&T is believed to have appointed Lexis PR to handle its estimated pounds 300,000 fee account.

Global telecommunications giant AT&T is believed to have appointed Lexis

PR to handle its estimated pounds 300,000 fee account.



At the same time Jennifer Samuel, media relations manager for AT&T’s

system and technology company Lucent Technologies has been named as the

company’s new UK communications director.



Consumer PR specialist Lexis pitched against Shandwick Communications,

Millbank PR and The Reputation Managers, formerly TRM Datanews, last

week to win the contract.



The AT&T win would present a conflict of interest with the agency’s

client of two years, telecoms operator Energis, for which it handles UK

consumer and business-to-business PR. To avoid such a conflict, Lexis is

understood to have resigned the Energis business this week - although no

one from the agency was prepared to comment.



The campaign, to target first businesses, then consumers with the launch

of its residential service later this year, is designed to assist AT&T

in its pounds 1billion five year bid to take on BT in the UK market.

Meanwhile the company is continuing to boost its in-house PR.



Samuel is planning to join AT&T’s UK headquarters next month after three

years in the Netherlands working for Lucent Technologies. The systems

and technology company, formerly known as AT&T Network Systems was

created when AT&T split into three separate companies last year. AT&T’s

most senior PR post was last held by acting corporate affairs director

Lydia Whitefield, who returned to AT&T in the US three months ago.



Millbank Public Relations will continue its four year relationship with

AT&T working on specific products such as the company’s calling card,

aimed at foreign business travellers.



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