Global telecommunications giant AT&T is believed to have appointed Lexis
PR to handle its estimated pounds 300,000 fee account.
At the same time Jennifer Samuel, media relations manager for AT&T’s
system and technology company Lucent Technologies has been named as the
company’s new UK communications director.
Consumer PR specialist Lexis pitched against Shandwick Communications,
Millbank PR and The Reputation Managers, formerly TRM Datanews, last
week to win the contract.
The AT&T win would present a conflict of interest with the agency’s
client of two years, telecoms operator Energis, for which it handles UK
consumer and business-to-business PR. To avoid such a conflict, Lexis is
understood to have resigned the Energis business this week - although no
one from the agency was prepared to comment.
The campaign, to target first businesses, then consumers with the launch
of its residential service later this year, is designed to assist AT&T
in its pounds 1billion five year bid to take on BT in the UK market.
Meanwhile the company is continuing to boost its in-house PR.
Samuel is planning to join AT&T’s UK headquarters next month after three
years in the Netherlands working for Lucent Technologies. The systems
and technology company, formerly known as AT&T Network Systems was
created when AT&T split into three separate companies last year. AT&T’s
most senior PR post was last held by acting corporate affairs director
Lydia Whitefield, who returned to AT&T in the US three months ago.
Millbank Public Relations will continue its four year relationship with
AT&T working on specific products such as the company’s calling card,
aimed at foreign business travellers.