Matthew Freud has become the latest in a string of well-known PR
and media names linked with the organisers of the Millennium
celebrations at Greenwich, the New Millennium Experience Company.
Freud has been appointed as an unpaid part-time adviser. As such he will
impart strategic communications advice to the company’s executive
committee, which advises the board and the chief executive.
Some might say that, with PR guru and Minister with-out Portfolio Peter
Mandelson as its main mover, the company already has the best
communication advice available.
Others might also point out that the Mandelson magic has so far failed
to do for the Millennium Dome what it did for New Labour, and that the
New Millenium Experience needs all the help it can get if it is going to
attract many revellers to its party.
Chief executive Jennie Page has already called on advice from John
Major’s former political adviser Howell James, and until June last year
M&C Saatchi partner Bill Muirhead was acting communications director at
Muirhead, unfortunately, became embroiled in controversy when, following
his departure, M&C Saatchi was picked to handle the company’s pounds 16
million advertising account.
Now the company is looking for a PR agency, and three have been
Taxpayers will be glad to know that Freud Communications is not one of