ANALYSIS: THIS WEEK’S BIG QUESTION - What are your resolutions for the coming year?

Louise White - Camelot Group

Louise White - Camelot Group

’To get life into perspective - there are people who don’t know or care

about the National Lottery. To get a break, by banning the subject of

the National Lottery or Camelot among friends. Not to be surprised if a

double rollover doesn’t make the front pages of every tabloid. To accept

compliments gracefully and not defensively. To be modestly proud.

Not to try to do too much but to focus on what we do best - running one

of the busiest and most creative newsrooms in the country.’

Francis Halewood - Freelance consultant

’Get slimmer. Try to take spin doctors seriously. Read Proust, write

more letters, publish something, entertain more. Get slimmer. In my work

as a consultant I want to try to bring about some measure of trust

between journalists and the business community; businessmen always think

they’ll be quoted out of context and journalists tend to think that

business is boring.’

Mark Oakes - Essex County Council

’I’m going to take up smoking and drinking; conquer my electronic

organiser and cast off the shackles of my self deprecating nature; then,

just for good measure I’m going to build the strongest corporate

communications division in local government.’

Graham Read - Costain

’I want to wage a war against PR froth and hype by taking a more

pragmatic view. Some PR practitioners often sound like Merlin creating

some sort of mysterious art rather than acting as a tribal spokesperson

Let’s hope the Merlins of this world keep their wizard’s hats locked

away in the closet next year. Also spend more time wearing a sincere

smile and not an obsequious grin.’

Laura Sandys - LSA Public Corporate and Political Relations.

’Slim physically, fatten corporately, restrain financially, extend

geographically, entertain extensively, work selectively, holiday

frequently and enjoy constantly. With the millennium on the horizon

clients appear to be eager to undertake fundamental reviews of their

public, corporate and political positioning, and we hope to be working

closely with some leading brand names in 1998.’

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