Douglas Alexander reveals key planks of Labour election strategy

Labour's general election co-ordinator Douglas Alexander has unveiled the three key pillars that will underpin the party's campaign strategy.

Labour election strategy revealed: Douglas Alexander
Labour election strategy revealed: Douglas Alexander

Addressing delegates on the first day of Labour's annual conference, Alexander said Labour's campaigning would be underpinned by 'direct contact with the public'; ‘much more relevant and much more personalised communications than in the past'; and campaigning that is 'rooted in our local communities'.

Alexander said that Labour would launch a ‘virtual phonebank' in every constituency, allowing members to call voters from their own homes and enter the results directly into the phone bank online. The online phonebank - a key part of Barack Obama's US presidential campaign - has so far only been available to Labour members in a handful of marginal seats.

While acknowledging the Conservative Party's financial strength, Alexander revealed that Labour members had contacted 675,000 voters in marginal seats during six months of this year - twice the number Labour achieved the year before the elections in 2001 and 2005.

Speaking against a backdrop with the slogan ‘Operation Fightback', Alexander told party members: ‘Labour can still win both the battle of ideas and the battle of organisation in the coming months.'

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