Addressing delegates on the first day of Labour's annual conference, Alexander said Labour's campaigning would be underpinned by 'direct contact with the public'; ‘much more relevant and much more personalised communications than in the past'; and campaigning that is 'rooted in our local communities'.
Alexander said that Labour would launch a ‘virtual phonebank' in every constituency, allowing members to call voters from their own homes and enter the results directly into the phone bank online. The online phonebank - a key part of Barack Obama's US presidential campaign - has so far only been available to Labour members in a handful of marginal seats.
While acknowledging the Conservative Party's financial strength, Alexander revealed that Labour members had contacted 675,000 voters in marginal seats during six months of this year - twice the number Labour achieved the year before the elections in 2001 and 2005.
Speaking against a backdrop with the slogan ‘Operation Fightback', Alexander told party members: ‘Labour can still win both the battle of ideas and the battle of organisation in the coming months.'