Coverage of the Millennium Mark highlighted the problems facing the
Millennium Commission in separating the Greenwich Dome from the rest of
its capital projects.
The logo was unveiled along with a map, website and list of the major
schemes. Logo and map received modest press attention, but only the FT
gave the website address. News interest centred on the reasons why the
Dome did not feature on the map. Replies printed varied from ’an
oversight which will be rectified’, to ’different emphasis on the
national exhibition and lasting projects’.
Lloyd Northover Citigate were credited with logo design in most
articles, without undue criticism of the cost. It was also pointed out
that the Dome would probably have its own identity to help market the
Millennium Experience to the corporate sector.
The launch of London First’s logo (Judge & Jury, 9 February 1996) drew
criticism of the design elements. This time, the Commission only had to
refute aspersions that the M stood for Mandelson, not Millennium.
Evaluation and analysis by CARMA International. Cuttings supplied by The
Broadcast Monitoring Company. ’What The Papers Say’ can be found at: