The German Stock Exchange has restructured its communications
function and taken on former Audi head of corporate affairs Norbert
Essing takes on the new role of director of corporate communications at
the exchange. He will manage 35 staff across four communications
divisions - political relations, media relations, corporate advertising
and PR, and internal relations, which includes the company secretary
He said that the board of directors decided to combine the management of
the three communications groups to ensure greater co-ordination. Essing
reports to Exchange CEO Werner Seifert.
The Exchange has worked with Burson-Marsteller on a project basis and is
reviewing whether to appoint a PR agency on a retained basis.