The French foreign ministry is hunting for public relations and
advertising agencies to design and implement a public information
campaign promoting the European Union.
The campaign, which will be 50 per cent funded by the European
Commission and 50 per cent by the French government, is one of a series
of similar initiatives taking place across Europe as regional
integration gathers pace. The German and Italian governments have
already committed funding to such campaigns.
The account will run alongside the current advertising campaign for the
single European currency, the Euro, and will cover social policy,
European enlargement, and common policies on agriculture and transport.
It will involve designing and organising events, press conferences,
brochures, media campaigns, advertising and marketing.
The campaign is a continuation of an initiative funded by the previous
government, called National Dialogue for Europe, for which Euro RSCG
handled public relations and advertising.
The NDE campaign ended before the general election last summer when
France elected a socialist government under Lionel Jospin. It generated
1,600 events throughout France during 1996 and 1997. These were
organised in conjunction with regional public bodies and pro-European
organisations such as Women for Europe andYouth for Europe, and were
staged in every school and many universities and further education
The new government has decided to renew the campaign in 1998. European
affairs minister Pierre Moscovici will oversee the initiative. No budget
has been set for the account.