Edelman PR Worldwide has shaken up its Asian operations following
the departures of its president for North Asia and managing director for
Serge Dumont, president North Asia, is taking a sabbatical from the
agency and Kimberly Arnett, managing director in China has left the
agency to pursue other interests. Dumont is expected to continue to work
with Edelman on an independent basis.
David Chard, general manager of Edelman’s Taiwan office, has been
promoted to the role of president of Edelman North Asia, replacing
Dumont who is expected to remain on sabbatical for a year.
Chard’s agency, Profiles Corporate Communications Consultants, was
bought by Edelman in May 1997 after five years as its affiliate. His
previous experience included establishing Hill and Knowlton’s Taiwan
operations in 1989. Chard was also marketing manager for KLM Royal Dutch
Airlines in Taiwan in the 1980s.
’Asia can be a very intense working environment and Serge has spent 15
years in it, so he wanted some time off to recharge,’ said Chard.
Arnett is replaced by Tim Heberlein, who joins from his role as managing
director of the Cotton Council International, Asia-Pacific. He will
report to Chard.
Heberlein spent eight years at Cotton Council International (CCI), which
has worked with Ogilvy and Mather PR in China on a project basis. The
council retains agencies on a country by country basis and works with
GCI in the UK.
Both Heberlein and Chard took up their new positions on 1 January,
although Chard has had a three month hand-over period with Dumont.