In a shake-up of its management structure, Lexis Public Relations
has replaced account teams with six client handling groups and a
six-strong specialist creative and media team.
The creative team will relinquish day to day client handling
responsibilities and specialise in generating strategy and creative
solutions. In practice, one member of the creative team will be assigned
to each client.
Bill Jones, chief executive of Lexis, said: ’We are trying to move away
from the account team situation where all the client sees is a
We think clients want something beyond strong administration and hope to
add value where clients like it most: in the form of creativity and
The creative and media team is led by Tricia Beaumont, who is promoted
to board director from associate director. Nadia Jones, previously
account director, is now creative and media director.
Lexis has also announced the departure of associate director Justin St
Clair-Charles who leaves in March to join Leeds agency Sinclair Mason as
Founded in 1992, Lexis employs 42 staff. It was named as the UK’s
fastest growing PR company over five years in the 1997 PR Week ’Top 150’
and a Sunday Times survey put it in the top 100 fastest growing unquoted
Analysis, p7; Leader, p9.