Action 2000, the DTI body charged with informing businesses about
the Millennium computer bug, has appointed the Quentin Bell Organisation
to handle its PR. Worth the equivalent of pounds 400,000 in fees a year,
the account was awarded after a three-way pitch against The Rowland
Company and Burson-Marsteller.
QBO is charged with running Action 2000’s press office and advising on
strategy to turn awareness of the issue into action on the part of small
and medium-sized businesses. It has been retained on fees of pounds
100,000 until March 1998 when a director will be appointed to take over
the day to day operation of Action 2000, currently managed by acting
director Ian Eddison.
It is expected that QBO will be retained after this. However, a DTI
spokesman said: ’A new director will come in and will want to review
A review of QBO’s role will be a necessary formality.’
Trevor Morris, managing director of the Quentin Bell Organisation, said:
’There is already a high level of awareness that there is a bug problem,
but we are addressing its relevance to business. We have to make
companies right down the supply chain take action.’
Action 2000 was formed last October to speed up the Millennium
compliance effort within the business community. It currently operates a
telephone hotline and a database of solutions.