Chinese capital Beijing looks to Hill & Knowlton for global image boost

Beijing has selected Hill & Knowlton to handle its global communications account, marking the first time the city has retained a PR agency.

Chinese capital: Beijing
Chinese capital: Beijing

The agency will monitor international opinions about the city, provide comms planning and strengthen the city's outreach with international media.

The brief is being overseen by the Information Office of the Beijing Municipal People's Government. The appointment comes after H&K handled the 2008 Beijing Olympics global PR account.

‘The Beijing Municipality recognises how public relations contributed to the success of the Beijing 2008 Olympic Games,' said Beijing information office director Wang Hui. ‘It's important that China's capital continues to enhance its image globally and we believe Hill & Knowlton has demonstrated the commitment, values and expertise to help the city achieve its goals.'

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