Waggener Edstrom snaps up Brands2Life's Bryan Taylor

Waggener Edstrom has snared Brands2Life marketing chief Bryan Taylor to lead its client development team across EMEA.

New signing for Waggener Edstrom: Bryan Taylor
New signing for Waggener Edstrom: Bryan Taylor

Taylor will depart Brands2Life after more than seven years with the agency, most recently as director of marketing.

His hire is aimed at expanding Wag Ed's tech, entertainment and consumer capabilities, and follows the recent appointment of digital director Jon Silk.

‘His knack for relating to prospects and unpeeling opportunity within those connections will help further expand the breadth and depth of our offerings,' said Wag Ed VP and global head of client development Kirsty Leighton, to whom Taylor will report. ‘And his agency experience and industry knowledge will be assets as we continue to expand services and win clients.'

Brands2Life co-founder Giles Fraser said that Taylor's role would eventually be filled.


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