Reckitt Benckiser calls in Lexis for Strepsils brief

Reckitt Benckiser has appointed Lexis PR to manage the trade and consumer launch of Strepsils Handy Tubes this winter.

Strepsils: new win for Lexis
Strepsils: new win for Lexis

The agency's health team won the account following a competitive pitch.

The activity will focus on targeting consumers and independent retailers and the PR campaign is part of a wider £4m marketing spend.

This is the second appointment of Lexis by Reckitt Benckiser. The agency also handles some of the PR activity for its Nurofen brand, which was won following a pitch in 2008.

 

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