COMMENT: LETTERS: PR is a vital part of business strategy

Bernard Ingham’s column last week highlighted the issue of who is ultimately reponsible for public relations blunders. It is easy for industry to blame the PR people, but until companies come to recognise the importance of including PR experts at board level decision making, these PR disasters will continue to happen

Bernard Ingham’s column last week highlighted the issue of who is

ultimately reponsible for public relations blunders. It is easy for

industry to blame the PR people, but until companies come to recognise

the importance of including PR experts at board level decision making,

these PR disasters will continue to happen



Ken Deeks, Divisional director, Arrow Public Relations



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