COMMENT: LETTERS: Where have all the good execs gone

Thinking that we were alone in our failure to attract a technically competent PR account exec, and already heavily into self-analysis to see where we were going wrong, I contacted a few colleagues that ran other technically biased PR agencies, only to find we were all suffering the same problem.

Thinking that we were alone in our failure to attract a technically

competent PR account exec, and already heavily into self-analysis to see

where we were going wrong, I contacted a few colleagues that ran other

technically biased PR agencies, only to find we were all suffering the

same problem.



We received more response from our recruitment advertising from

freelance writers offering to work on our behalf, than we did from

genuine applicants.



We are expanding our business and have plenty of opportunities to

further expand so we would naturally like to handle the increased demand

by adding members to our own team rather than by employing the services

of technically experienced freelances. Having recently taken on a

graduate electronics engineer with language skills in line with our

growing European involvement (introduced through personal contact), we

are now looking for experienced PR people to work on some prestige

technical accounts as well as be actively engaged in new business

development.



So where are you? Where have all the technically competent account execs

aged between 25 and 35 gone?



John Kearley, JDK Public Relations, Westerham, Kent



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