Thinking that we were alone in our failure to attract a technically
competent PR account exec, and already heavily into self-analysis to see
where we were going wrong, I contacted a few colleagues that ran other
technically biased PR agencies, only to find we were all suffering the
same problem.
We received more response from our recruitment advertising from
freelance writers offering to work on our behalf, than we did from
genuine applicants.
We are expanding our business and have plenty of opportunities to
further expand so we would naturally like to handle the increased demand
by adding members to our own team rather than by employing the services
of technically experienced freelances. Having recently taken on a
graduate electronics engineer with language skills in line with our
growing European involvement (introduced through personal contact), we
are now looking for experienced PR people to work on some prestige
technical accounts as well as be actively engaged in new business
development.
So where are you? Where have all the technically competent account execs
aged between 25 and 35 gone?
John Kearley, JDK Public Relations, Westerham, Kent
