Paavola left Pleon UK last October citing personal and professional reasons. She held the position for two years.
Paavola will oversee Mmd’s key client programme, which provides pan-regional strategic and creative consulting. She will also be building and running consulting practices and programmes.
A US citizen, Paavola was based in London for the past eight years. She has also worked at Ketchum in the US and in-house as director of marketing and corporate communications for iGATE, a global IT services and outsourcing company.
This follows the news that Mmd is to merge with sister companies Trimedia and Grayling to create a new global public relations and public affairs firm.