The International Spinal Research Trust is looking for corporate
sponsors to join forces with former Superman star, Christopher Reeve and
PR agency Shandwick, in supporting Push 2,000, a 1,000-mile fundraising
wheelchair challenge from Land’s End to John O’Groats. Reeve, who broke
his neck in a riding accident earlier this year, has agreed to become
patron of Push 2,000, and Shandwick agency Paragon is showing its
support by providing a dedicated press officer. Push 2,000, which sets
off in May next year, aims to raise pounds 500,000, but still needs
sponsors for accommodation, support vehicles and mobile communications.
