NEWS: The International Spinal Research Trust

The International Spinal Research Trust is looking for corporate sponsors to join forces with former Superman star, Christopher Reeve and PR agency Shandwick, in supporting Push 2,000, a 1,000-mile fundraising wheelchair challenge from Land’s End to John O’Groats. Reeve, who broke his neck in a riding accident earlier this year, has agreed to become patron of Push 2,000, and Shandwick agency Paragon is showing its support by providing a dedicated press officer. Push 2,000, which sets off in May next year, aims to raise pounds 500,000, but still needs sponsors for accommodation, support vehicles and mobile communications.