SOFIA: Pitch for Bulgarian privatisation
Agencies from across Europe are pitching this month for a one-year
account from the Bulgarian Privatisation Agency to promote a sell-off of
state-owned companies next year. Funded by the European Union through
its PHARE programme, the PR and advertising project will target foreign
investors through the financial press and relations with industry
analysts. The total budget is 500,000 ecus (pounds 417,000).
MADRID: PR feast for Llorente & O Cuenca
Spanish food company Ebro Agricolas has appointed J A Llorente & O
Cuenca to handle its corporate press and PR work. The contract was
awarded on a retained basis and without a competitive pitch. It was
previously held by Paniagua Communicacion Imagen y Relaciones Ppounds
blicas. ‘It’s a very big account for us and a prestigious name,’ said
Llorente and O Cuenca managing partner Olga Cuenca.
BUDAPEST: B-M beats five to plastics task
Burson-Marsteller has beaten five other agencies to land the contract to
publicise the privatisation of the Borsod Chem plastics plant in Hungary
next year. B-M will be responsible for financial communications and
explaining changes to the factory’s staff and the local community. ‘We
have been wanting to do more privatisation work and it’s a nice account
to work on because it will get us into that sector,’ said managing
director Julianna Gulden.
MADRID: Sanchis in strategic manoeuvre
Jose Luis Sanchis, president of Spain’s third-largest PR agency Grupo
Mediatique Espana, has launched a new strategic communications
consultancy: Sanchis & Associados. The two firms, both owned by Sanchis,
will run alongside each other. Staffed by six senior level consultants
from GM, S&A will provide top-level advice on corporate communications.
GM’s 30 staff will focus on PR implementation.
DUSSELDORF: HS/GCI clicks with Agfa
Photographic equipment company Agfa has appointed Hering, Schuppener GCI
to handle the launch of its Advance Photo System next April. The agency,
which beat three others to win the six-figure fee account, will promote
the benefits of APS; a new film and camera system designed to provide
easier loading and processing compared to traditional 35mm cameras.
Agency partner Ralf Hering said the campaign for the launch would
involve a ‘mix of classic media relations’ including a photographic
competition for the public.
BARCELONA: Llorens takes new role at B-M
Pablo Llorens, managing director of Burson-Marsteller’s Barcelona
branch, has been promoted to the post of vice president. Reporting to B-
M’s country manager in Madrid, Juan Astorqui, Llorens will also take
responsibility for strategic development within the company. He has been
managing director since 1984, and was previously PR director of
electronics firm Sharp.
ATHENS: P/H&K gets direct seller Amway
US direct selling company Amway has picked Publicom/Hill and Knowlton.
The appointment coincides with Amway’s official launch into the Greek
market in the New Year. The dollars 60,000 (pounds 38,000) account will
involve public affairs support and corporate positioning, and will
include sponsorship work for environmental projects.