Fund management group Henderson Administration is to review its public
relations accounts with College Hill and Lowe Bell Financial as part of
a shake-up of its PR and marketing functions.
The review, which has been prompted by the recent arrival of Lindsay
Firth-McGuckin as retail marketing manager, could result in the merger
of the two contracts into an enlarged account handled by a single
Ten financial agencies were initially approached, although only five,
including Lowe Bell and College Hill, have been offered the chance to
pitch for a new account covering corporate, product and investor
‘In an ideal world you would rather have one agency, but in reality
that’s not always possible, so we might have to have them advising on
different aspects,’said Firth-McGuckin.
Appointed by Henderson in 1990, College Hill provides investor relations
and corporate support, while Lowe Bell, brought in after the 1992
acquisition of Touch Remnant, handles retail product PR.
Firth-McGuckin joined Henderson in July from the Liverpool Victoria
Friendly Society where she built up a 23-strong marketing department
Her review at Henderson will include groundwork for the company’s first
TV advertising campaign and the appointment of direct-marketing and
design agencies to help boost investment product sales and its flagging
pension fund business.