Financial Dynamics is close to reaching agreement with its French
parent, the advertising agency BDDP, over future ownership of the
From January, equity and therefore profit is likely to be split 50/50
between senior executives at Financial Dynamics and BDDP. Documents are
expected to be signed in the next few weeks.
Currently BDDP owns 70 per cent of FD; the remaining 30 per cent is held
by agency directors. Under the terms of a 1991 agreement, that will
change when BDDP buys back the directors’ stake.
FD has been hired to advise N Brown in its joint bid for Littlewoods
with the Iceland frozen food chain.