NEWS: Oliver departs Edelman for key role at Whirlpool

Whirlpool, the US white goods giant has appointed Julian Oliver, general manager of Edelman in Brussels and managing director of its European public affairs group, as its first European head of communications.

Whirlpool, the US white goods giant has appointed Julian Oliver, general

manager of Edelman in Brussels and managing director of its European

public affairs group, as its first European head of communications.



Oliver takes up his post at Whirlpool’s European headquarters near Milan

in early January. His responsibilities will include the whole range of

internal and external communications and regulatory affairs and the co-

ordination of Whirlpool’s PR activities across Europe.



A one-time vice president corporate affairs for American Express Europe,

Oliver ran the company’s now defunct Brussels office for seven years. He

joined Edelman last year (PR Week 18 November, 1994) to launch its

Brussels office - now five strong - although the operation has not been

an unqualified success.



President and chief operating officer of Edelman PR Worldwide, Richard

Edelman, admitted the firm’s growth had been disappointing. Fee income

of dollars 500,000 was, he said, ‘less than we need’.



But he stressed that the agency was committed to developing a business

in Brussels. ‘We’re not doing the usual American thing of cutting and

running. We’re determined to be a public affairs player in Europe.’



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