SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting
for a financial PR consultancy in the UK to plug a gap in its media
The company has invited four firms to make presentations in the middle
of December and is hoping to have an agency in place in the first
quarter of next year.
‘We have never really had a financial agency before and we believe now
we need that kind of input,’ explained corporate information director
Lynne Smith. ‘We are looking at the opportunities available.
‘We have a good relationship with pharmaceutical editors and we have
identified a gap in the financial area that needs to be filled.’
SmithKline Beecham works with just one corporate PR agency, College
Hill, which was hired in October last year to supplement its in-house
team of two on a number of investor relations projects.
College Hill chief executive Alex Sandberg declined to comment on
whether the agency would be pitching for the new business.
‘SmithKline Beecham is a big business,’ he said. ‘They use a
surprisingly large number of suppliers and I couldn’t pre-empt its
The company, which reported a nine per cent rise in third quarter pre-
tax profits this year to pounds 310 million, maintains a department of
nine handling relations with the pharmaceutical and consumer press, but
has no team dedicated solely to financial public relations.