DIARY: Guru explains how he helped his disciples reach enlightenment

This week we salute Jerry Bergstrom, founder of the Swedish agency of the same name, who has been named PR Guru of the Year, for the third consecutive time, by business magazine Manadens Affarer.

This week we salute Jerry Bergstrom, founder of the Swedish agency of

the same name, who has been named PR Guru of the Year, for the third

consecutive time, by business magazine Manadens Affarer.



On collecting his honour, a press release from Bergstrom’s company

reveals, Jerry continues to live up to his reputation as the ‘PR-legend

of Sweden’.



‘There are many promising, PR professionals in Sweden,’ says the guru.

‘I am very happy to have been instrumental in many of their

introductions and education in the PR field.’ And so say all of us.



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