Storm Communications has been appointed by Roadchef to celebrate the fiftieth birthday of, ahem, Watford Gap services.

Not the most glam of jobs, you'd think. But think again. Celebrations include an amateur production of Watford Gap - The Musical, and a reminder that 1960s rock bands used to meet there while on tour. Who would have thought that motorway service stations could be such groovy, far-out places ...

Insight Public Affairs consultant Olly Kendall (pictured) got more than he bargained for when he called up Kiss FM at 7am to ask why it hadn't name-checked his client Circle Anglia. To his shock, the bleary-eyed lobbyist was put live on air and forced to talk about shared ownership without any notes. 'It was a real test of my knowledge in the early hours of the morning,' Kendall tells us ...

When Darlington PRO Charlotte Nichols set up her own agency, she went for the peculiar choice of naming it after her two border terriers, Harvey & Hugo. Seems a bit random? Nichols has logical reasoning - the selection is based on the terriers' different personalities. She told The Journal: 'Harvey is the sensible dog and represents the larger companies who need regular ongoing PR campaigns, whereas Hugo's happy-go-lucky character inspired Pay-as-Hugo PR.' Seems barking mad to us.

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