What is it?: Travel guide website
Launch date: 18 June
Who are the web barons?
The site is the brainchild of moneysupermarket.com founder Simon Nixon. He is joined by editorial director Nick Trend and 18 other travel experts.
Get the tone right
Simonseeks.com offers travel enthusiasts a way to research and book their travel arrangements and make money from trips they have taken. The key innovation is that the site pays contributors by sharing the revenue generated from people viewing their guides.
Nixon is always on the lookout for help from PR professionals. 'We are open to content from celebrities, well-known business personalities and experts in their field, such as hotel concierges and walking guides,' he says. 'We have guides from celebrities as diverse as Raymond Blanc, Cliff Richard and Jim Kerr.'
PR friendly score 6/10.