Healthcare: The Week in Healthcare

CME McKinley hires support.

CME McKinley, the medical equipment supplier, has appointed Merchant Healthcare Marketing to help it rebrand and strengthen relationships with its audiences in a bid to increase awareness and market share.

BioEDEN, the first company in the world to collect, amplify and cryogenically store living stem cells from children's milk teeth, has awarded its PR contract. Manchester agency STAN will aim to raise the firm's profile among parents and families of potential donors in the UK and internationally.

Debenhams has hired health agency Kilpatrick PR to handle the PR support for its beauty halls across the UK. The agency has also picked up an account with US skincare brand StriVectin to handle consumer and trade press and comms across the UK and Ireland.

Chandler Chicco Companies has strengthened its specialist market access business unit Brandtectonics Access with four new appointments. Emma-Kate Yates joins from Fast4wD Ogilvy, while Gaelle Marinoni joins from IHS Global Insight. Graduates Lucy Horrell and Cameron Lockwood have also been brought on board.

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