MADRID: Llorente y Cuenca win Grand Met
Food and drinks conglomerate Grand Metropolitan has appointed JA
Llorente y O Cuenca to handle PR for its Haagen-Dazs, Green Giant and
Old El Paso divisions. The account was previously held by marketing firm
Cronika, which was taken over by Llorente y Cuenca this year (PR Week,
12 July). Burson-Marsteller, C&IC and Quantum Leap also pitched for the
business. ‘We have the know-how of a big international firm and the
flexibility of a local one,’ said managing partner Jose Antonio
Llorente. Four people from the agency will advise and manage press
office functions for the three subsidiaries.
MILAN: Toys’R’Us appoints Klaus Davi
Toys’R’Us, the US-owned toy store chain, has appointed Klaus Davi and Co
as its PR representative in Italy. The contract, worth around pounds
60,000 in fees over six months, was awarded without a competitive pitch.
Klaus Davi will organise press conferences with well-known children’s
educationalists and promote five new stores which are due to open before
Christmas. Toys’R’Us plans to open 30 new stores in Italy over the next
STOCKHOLM: Gateway opens for H&K
Gateway 2000, the US computer company, has hired Hill and Knowlton to
manage a corporate public relations campaign. Starting this month, the
agency will run a media relations programme aimed at the business and
lifestyle press. It will also support the opening of Gateway 2000’s
Stockholm showroom in December. Mikael Westmark, H&K’s deputy managing
director, said the account was awarded following a non-competitive
GOTHENBURG: Goteborg Energi seeks bids
Goteborg Energi, Gothenburg’s municipally-owned electricity supply
company, is searching for PR and advertising support to boost its
corporate profile among users. The company faces increasing competition
from other suppliers, particularly for business customers, following
Sweden’s deregulation of the electricity market in January this year.
The contract will be for 12 months, starting in January 1997, with a
possible extension of two years. The deadline for tenders is 27
ANTWERP: Belgium voice for GJA
GJA Communications, the leisure and IT marketing services shop, has set
up a representative office in Belgium. Based at Ealing Studios in
London, GJA now has two staff in Antwerp to help develop its European
business. ‘Belgium is in the heart of Europe and it’s a useful place to
meet clients,’ said head of marketing Paul Duckett.
PARIS: Ribes takes the Ketchum helm
Jean-Martial Ribes has been named managing director of Ketchum. The move
follows Anne Fournier’s resignation as chairman. She will, however,
continue to work as a part-time consultant. Jerry Olszewski, managing
director of Ketchum Europe said Ribes’ background as New York-based
international business co-ordinator between 1992 and 1995 would be
valuable for his ability ‘to attract network referral opportunities’.
Ribes was previously associate director of the agency.
edited by John-Pierre Joyce