Management consultancy Arthur D Little (ADL) has switched its UK PR
account from GCI to EMC Euro PR and Marketing, making the agency its
sole PR representative in Europe.
EMC’s appointment follows a similar change-over in February, when GCI
lost ADL’s estimated pounds 200,000-fee European PR contract to the
Wimbledon-based agency (PR Week, 15 March). GCI had held the business
since January 1995. EMC will now co-ordinate PR for ADL across 15
European countries.
Work will include managing relations with national and business press
and promoting the company’s international colloquia on business
management issues. EMC has also been charged with raising the profile of
Cambridge Consultants - ADL’s European technology and product
development subsidiary, based in Cambridge. The two new accounts will
net EMC around pounds 100,000 in fees.
