NEWS: B-M’s Astorqui tipped to take Spanish bank role

Juan Astorqui, Burson-Marsteller’s chief executive for Spain and Portugal, is the front runner to land the top communications job at Caja de Ahorros de Madrid, Spain’s second biggest savings bank. The bank is a long-standing client of B-M in Spain.

Juan Astorqui, Burson-Marsteller’s chief executive for Spain and

Portugal, is the front runner to land the top communications job at Caja

de Ahorros de Madrid, Spain’s second biggest savings bank. The bank is a

long-standing client of B-M in Spain.



No appointment has yet been confirmed by the bank but the chosen

candidate is expected to take over officially from Elias Ramos as

director of communications this month.



Heading a department of 15 staff, the director of communications will

take charge of public relations for Caja de Madrid and its subsidiary

Altae Banco. The job covers media relations, corporate events and

internal communications for the group’s 10,000 staff in Spain.



Previously held by Ramos for five years, the communications post was

vacated following the arrival of Miguel Blesa as the bank’s president in

September (PR Week, 4 October).



A personal friend of Spain’s president Jose Maria Aznar, Blesa has

already replaced several top executives who were personally and

politically linked with the bank’s former president Jaime Terceiro.



Two other candidates were shortlisted for the communications job: Javier

Fernandez del Moral, head of Madrid’s journalism university; and Agustin

Valladolid, editor of news magazine Interview.



Astorqui, whose role as country manager will disappear under Burson-

Marsteller’s new practice structure, has been chief executive since May

1995.



He replaced Jose Antonio Llorente who quit to set up his own consultancy

with former B-M account director Olga Cuenca.



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