Shooting Stars Live, a two-month national tour of the comic TV quiz show
starring Vic Reeves, Bob Mortimer, Ulrika Jonsson and Mark Lamarr has
just kicked off. PR is being handled by Scope Communications, the
retained agency for Carlsberg-Tetley, whose client Carlsberg Ice Beer is
the tour’s official sponsor. Scope has set up an 0891 line with a
competition to win a year’s free supply of the beer, and has arranged
syndicated interviews for the media. Some 90,000 tickets have been sold
for 40 shows which are scheduled to run in 24 towns.
