IT giant Hewlett-Packard has hired Noiseworks to manage public relations
for its computer systems division, ending a five-and-a-half year
relationship with Insight Marketing and Communications.
The appointment ends a lengthy review process begun in July (PR Week, 19
July). Four agencies pitched for the account, which sources estimate to
be worth more than pounds 100,000 - Noiseworks, Insight, Harvard and
Reporting to brand marketing manager Suzanne Bailey, Noiseworks will
manage a corporate and product PR programme for the Computer Systems
Organisation. One of six divisions within Hewlett-Packard, the Computer
Systems Organisation makes UNIX and NT servers, workstations and
Internet and intranet technologies.
Noiseworks associate director Claire Batten, who is leading the account,
said the agency would handle sponsorship and hospitality as well as
business-to-business press relations. ‘They are really serious about
brand management and corporate image building as well as product
promotion,’ she said.
Chris Warren, managing director of Insight, played down the loss of the
account, adding that his consultancy continued to carry out European PR
assignments and publishing work for Hewlett-Packard.
‘We are in a positive frame of mind and we have not fallen out with
Hewlett-Packard in any way,’ he said.