NEWS: Hewlett-Packard picks Noiseworks for systems PR

IT giant Hewlett-Packard has hired Noiseworks to manage public relations for its computer systems division, ending a five-and-a-half year relationship with Insight Marketing and Communications.

IT giant Hewlett-Packard has hired Noiseworks to manage public relations

for its computer systems division, ending a five-and-a-half year

relationship with Insight Marketing and Communications.



The appointment ends a lengthy review process begun in July (PR Week, 19

July). Four agencies pitched for the account, which sources estimate to

be worth more than pounds 100,000 - Noiseworks, Insight, Harvard and

Arrow PR.



Reporting to brand marketing manager Suzanne Bailey, Noiseworks will

manage a corporate and product PR programme for the Computer Systems

Organisation. One of six divisions within Hewlett-Packard, the Computer

Systems Organisation makes UNIX and NT servers, workstations and

Internet and intranet technologies.



Noiseworks associate director Claire Batten, who is leading the account,

said the agency would handle sponsorship and hospitality as well as

business-to-business press relations. ‘They are really serious about

brand management and corporate image building as well as product

promotion,’ she said.



Chris Warren, managing director of Insight, played down the loss of the

account, adding that his consultancy continued to carry out European PR

assignments and publishing work for Hewlett-Packard.



‘We are in a positive frame of mind and we have not fallen out with

Hewlett-Packard in any way,’ he said.



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