NEWS: Baker leaves Midland to return to the C&W roost

Ex-Midland Bank head of public affairs Duncan Baker has resurfaced at his old firm Cable and Wireless.

Ex-Midland Bank head of public affairs Duncan Baker has resurfaced at

his old firm Cable and Wireless.



Baker joined C&W as group brand manager in October, just 18 months after

he stepped down as the telecoms company’s marketing communications

manager.



Baker left Midland in June after less than a year as head of public

affairs (PR Week, 21 June 1996). In that role he led a 38-strong team,

covering media and government relations, public affairs, internal

communications, sponsorship, advertising and events management.



Before taking up the public affairs mantle, Baker spent several months

as senior manager, corporate relations, with HSBC Holdings, Midland

Bank’s parent company.



At C&W - which has just announced the merging of its Mercury business,

with three cable companies, into a huge UK telecoms group - Baker said

he would be investigating possibilities for developing the group’s

global brand.



‘Cable and Wireless is really under-valued as a company because few

people really understand where it operates and what it does,’ he said.



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