NEWS: Five-month review sees Profile and Axicom win Bull

Bull Information Systems, the IT and systems integration provider, has picked Profile PR and Axicom to handle its pounds 300,000 UK public relations account.

Bull Information Systems, the IT and systems integration provider, has

picked Profile PR and Axicom to handle its pounds 300,000 UK public

relations account.



Subject to board approval next week, the appointments end a five-month

review of the company’s PR, which was previously handled for three years

by Text 100 (PR Week, 11 October).



The review was prompted by senior management changes at Bull last year,

which saw the arrival of Eric Hall as marketing services director in

October 1995 and Amanda Purdie as public relations manager in March this

year.



Text 100, which declined to repitch for the account, ended its contract

at the end of October. It continues to work for Bull in Ireland.



Profile has been briefed to manage corporate work and business-to-

business PR for the systems integration side of the business, while

Axicom will handle the trade and technical press. Both agencies will

report to Amanda Purdie on a day-to-day basis, and ultimately to Eric

Hall.



Part of the French computer company Groupe Bull, Bull Information

Systems generated turnover of pounds 332 million last year, a 27 per

cent increase on 1994. Recently it has secured major contracts from

Westminster City Council, Dyfed-Powys Police and BAA Heathrow.



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