The agency is tasked with developing a PR strategy for the brands designed to drive sales and awareness of the magazines. Activity is set to include competitions and promotions as well as third party partnerships.
Egmont Magazines is the UK's second largest children's magazine publisher. The company has a heritage of titles and characters such as Whizzer and Chips, Tammy, Battle and Roy of the Rovers. Egmont Magazines is division of Egmont UK.
Rare already works for Holland Publishing for its children's imprint Little Star Creations.