PR EUROPE: PARIS: Mathieu Thomas sails into Seine deal

Mathieu Thomas has been awarded a three-month contract to promote sight-seeing cruises on the Seine for tourist firm Bateaux Parisiens. It is the first time the tour company has used a public relations agency. No other agencies pitched, although freelance consultants submitted proposals. Bateaux Parisiens hopes to increase its profile against its better known competitor, Bateaux Mouche. ’The company wants us to differentiate them from their main competitors because nobody can tell them apart,’ said Mathieu Thomas MD Isabelle Gallemaert.

Mathieu Thomas has been awarded a three-month contract to promote

sight-seeing cruises on the Seine for tourist firm Bateaux Parisiens. It

is the first time the tour company has used a public relations agency.

No other agencies pitched, although freelance consultants submitted

proposals. Bateaux Parisiens hopes to increase its profile against its

better known competitor, Bateaux Mouche. ’The company wants us to

differentiate them from their main competitors because nobody can tell

them apart,’ said Mathieu Thomas MD Isabelle Gallemaert.



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