The Hungarian Foreign Trade Bank has brought in The Rowland Company
to carry out an image assessment campaign after a three-way competitive
pitch. The four-month project is worth around pounds 10,000. Rowland is
reviewing public and trade media perception of the bank and carrying out
management and client surveys. The agency will identify communication
gaps and devise appropriate strategy. The bank, which was the first
Eastern European bank to be privatised after the collapse of the Iron
Curtain, aims to retain its position in the top five Hungarian banks.