PR EUROPE: BUDAPEST: Privatised bank work for Rowland

The Hungarian Foreign Trade Bank has brought in The Rowland Company to carry out an image assessment campaign after a three-way competitive pitch. The four-month project is worth around pounds 10,000. Rowland is reviewing public and trade media perception of the bank and carrying out management and client surveys. The agency will identify communication gaps and devise appropriate strategy. The bank, which was the first Eastern European bank to be privatised after the collapse of the Iron Curtain, aims to retain its position in the top five Hungarian banks.

The Hungarian Foreign Trade Bank has brought in The Rowland Company

to carry out an image assessment campaign after a three-way competitive

pitch. The four-month project is worth around pounds 10,000. Rowland is

reviewing public and trade media perception of the bank and carrying out

management and client surveys. The agency will identify communication

gaps and devise appropriate strategy. The bank, which was the first

Eastern European bank to be privatised after the collapse of the Iron

Curtain, aims to retain its position in the top five Hungarian banks.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in