PR EUROPE: LONDON: ADSL Forum engages Pielle

ADSL Forum, the international organisation which promotes ADSL communications technology, has appointed Pielle Consulting to run its pan-European PR campaign. The technology, known in full as Asymmetric Digital Subscriber Line, converts basic copper telephone lines into a high speed digital lines with the use of modems. Pielle will use its network, European Communications Partners, to promote understanding of the new technology. The campaign will primarily target the business world, said Pielle MD Carol Friend.

ADSL Forum, the international organisation which promotes ADSL

communications technology, has appointed Pielle Consulting to run its

pan-European PR campaign. The technology, known in full as Asymmetric

Digital Subscriber Line, converts basic copper telephone lines into a

high speed digital lines with the use of modems. Pielle will use its

network, European Communications Partners, to promote understanding of

the new technology. The campaign will primarily target the business

world, said Pielle MD Carol Friend.



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