ADSL Forum, the international organisation which promotes ADSL
communications technology, has appointed Pielle Consulting to run its
pan-European PR campaign. The technology, known in full as Asymmetric
Digital Subscriber Line, converts basic copper telephone lines into a
high speed digital lines with the use of modems. Pielle will use its
network, European Communications Partners, to promote understanding of
the new technology. The campaign will primarily target the business
world, said Pielle MD Carol Friend.