The British Council is bringing the director of its Hong Kong
office, Tom Buchanan, back to the UK to become the organisation’s first
director of corporate affairs.
Buchanan who will return to the UK in October to spearhead a UK
profile-raising campaign for the Council. It will be the first time that
PR has been represented on its board of management.
The Council is also looking for a head of communications to strengthen
Nigel Semmens, head of press and public relations, confirmed that a
brief for the post had been put out to an executive search company. The
appointee will report to Buchanan, as will Semmens, who heads up a
department of four.
The Council is a Government body that promotes the English language and
all things British in 109 countries, boasting a worldwide staff in
excess of 6,000 people. However, it is little known at home.
The head of communications will concentrate on corporate design and
building a corporate identity. He or she will also help with internal
and external communications. ’Getting all our 900 UK staff involved and
improving our internal communications will obviously help,’ said