BDB hires head of communications

British Digital Broadcasting - the Granada and Carlton consortium which won the digital terrestrial TV licence - has appointed a former aide to John Major as its head of communications.

British Digital Broadcasting - the Granada and Carlton consortium

which won the digital terrestrial TV licence - has appointed a former

aide to John Major as its head of communications.



George Bridges was assistant political secretary to the Prime Minister

from January 1994 until the general election. He was awarded an MBE in

Major’s resignation honours list, published at the weekend.



Bridges will be responsible for putting together a PR team to publicise

the launch of the service in the second half of next year. He is still

deciding whether any PR agencies will be brought in, but says that The

Communication Group, which co-ordinated PR for BDB’s licence bid, would

be a strong contender if a pitch was held.



Bridges’ early priorities are in public affairs, regulatory affairs and

media relations. He will work in close consultation with Granada’s

director of public affairs Chris Hopson and Carlton’s director of

corporate affairs David Cameron.



- Communications people figured strongly in Major’s resignation

honours.



Jonathan Haslam and Sheila Gunn, Major’s former chief press secretary

and press secretary respectively, were given MBEs. An OBE went to the

former Tory central office communications director Charles Lewington,

while Dick Newby, director of Matrix Communications Consultants, was

made a baron in Tony Blair’s list of working peers.



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