British Digital Broadcasting - the Granada and Carlton consortium
which won the digital terrestrial TV licence - has appointed a former
aide to John Major as its head of communications.
George Bridges was assistant political secretary to the Prime Minister
from January 1994 until the general election. He was awarded an MBE in
Major’s resignation honours list, published at the weekend.
Bridges will be responsible for putting together a PR team to publicise
the launch of the service in the second half of next year. He is still
deciding whether any PR agencies will be brought in, but says that The
Communication Group, which co-ordinated PR for BDB’s licence bid, would
be a strong contender if a pitch was held.
Bridges’ early priorities are in public affairs, regulatory affairs and
media relations. He will work in close consultation with Granada’s
director of public affairs Chris Hopson and Carlton’s director of
corporate affairs David Cameron.
- Communications people figured strongly in Major’s resignation
Jonathan Haslam and Sheila Gunn, Major’s former chief press secretary
and press secretary respectively, were given MBEs. An OBE went to the
former Tory central office communications director Charles Lewington,
while Dick Newby, director of Matrix Communications Consultants, was
made a baron in Tony Blair’s list of working peers.