Wagadon, the publisher responsible for the Face and Arena, has
hired Lexis PR to handle the September launch of its new women’s
With a working title of Mission, the magazine will target 25- to
35-year-old women and aims to attract around 80,000 readers.
Group editor Dylan Jones, said the title will be up-market, competing
against the likes of Vogue, Elle and Marie Claire.
’We know we are going into a competitive market, but we are not being
naive about it,’ he said.
Mission’s staff include Tina Gaudoin, ex-deputy editor of Tatler, as
editor and Vogue’s Sarah-Jane Hoare as creative consultant.
- Lexis has expanded its business with AT&T, to take on its retail
business-to-business account, in a competitive pitch against Key