Granada Media Group has appointed a corporate affairs manager to
handle the group’s government relations in the run up to the renewal of
the ITV companies’ licences.
Virginia Lee, currently a press officer at regulatory body the
Independent Television Commission (ITC), joins the group in the midst of
an acquisitive period.
It is about to complete the purchase of Yorkshire Tyne-Tees and owns
half of British Digital Broadcasting. Last year it launched Granada Sky
Broadcasting in a joint venture with BSkyB, and it is also pushing ahead
with plans to launch an overseas production company.
Lee’s brief will cover government relations, corporate communications
and internal relations, but her initial priority will be liasing with
the ITC, over the re-negotiation of Granada’s ITV licence.
’With the expected 1999 Broadcasting Bill and the licence discussions,
we have a number of regulatory issues which directly impact on our
bottom line,’ said Granada’s director of corporate affairs Chris
Granada employs 40 people in its corporate affairs department, including
two who work solely to publicise Coronation Street.
Lee’s job will encompass part of that of the former head of corporate
communications John Brissenden, who left to join United Broadcasting and
Entertainment (UB&E) in June.
UB&E owns ITV companies Meridian Broadcasting and Anglian TV.