VIDEO: The Big Idea: MindShare MD Ita Murphy gives the media agency view

Which type of marketing discipline is best placed to develop a core campaign idea?

In the first of four videos being broadcast this week, Mindshare’s MD Ita Murphy explains why she thinks a media agency is top of the pile.

The videos are part of PRWeek’s The Big Idea project run in collaboration with the NSPCC. The project tests how well different agencies can respond to a client’s need for a strong, media-neutral communications solution.

Mindshare, Lida, Publicis Modem and Porter-Novelli have gone head to head to compete for the charity’s 2010 Helpline marketing brief.

Who wins? The result of the pitch will be revealed in the 25 September issue of PRWeek.

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